Christmas Food Trends & Recipe Ideas

From European inspiration to British traditions, here are five trends for you to try this Christmas

A graphic which says Make Christmas Magnifique with St Pierre

Discover St Pierre’s Christmas food trends ahead of the festive season, including bubbles for brunch, British classics, European inspiration and more.

Food is such an important part of festive celebrations in the run-up to Christmas. From homemade traditions to European fare – we’re embracing both the familiar and the new for our 2020 celebrations.

St Pierre recently asked 2,000 people across the UK how important food would be this Christmas and 27% of households said this year’s festive menu will be more important this year than ever before. Not only that, over half (53%) revealed food forms a significant part of their family traditions.

We also asked the nation to share their festive food plans for this Christmas to inspire you and your own menus – here’s what they said, as well as our recipe ideas for you to try out at home.

Christmas Food Trends: 1. CHAMPAGNE BRUNCH

Christmas food trends: two croissants on plates filled with smoked salmon, scrambled egg and cream cheese

Nothing says celebratory like bubbles, and indulging in a Champagne brunch is something 54% of us here in the UK are keen to do this festive season.

Why not try our Scrambled Egg & Smoked Salmon Croissants recipe – using our light and deliciously flaky St Pierre All Butter Croissants – for a Christmas-inspired brunch.


Christmas food trends: two burgers on plates filled with turkey, stuffing, cranberry sauce and lettuce

Turkey remains top of our menus, with 64% of us keeping it on our shopping lists. We have three turkey leftover ideas using our delicious brioche to whet your appetite – a classic Leftover Turkey & Stuffing Brioche Burger as featured on the Express website, a comforting Turkey, Brie & Cranberry Brioche Toastie, and our Christmas Leftover Sandwich Stackers.

Pigs in blankets are also big favourites with UK households, with 60% planning to include them in this year’s festive dishes. If you have any leftover from Christmas Day, make sure you try out our Pigs In Blanket Brioche Hot Dogs for an easy but delicious way to use them up.


Christmas food trends: four hot dog rolls on a serving dish filled with vegetarian sausages, blue cheese and red cabbage

Interestingly, 11% of us will be taking inspiration from traditional market menus this year, and 9% are looking to replicate the Christmas market experience at home.

Hot dogs at Christmas markets are always a popular choice but are simple to recreate in your own kitchens. Why not give our Veggie Hot Dogs a go – the perfect dish with a glass of mulled wine.

Christmas Food Trends: 4. EUROPEAN TREATS

An overhead photo of croissants on a slate mat with goats cheese and honey on one of them

Tasty European treats have also become firm favourites on the UK Christmas menu. This year, 19% of the nation are looking to devour croissants, while 23% will be looking to tuck into some sweet pastries.

We have plenty of Christmas croissant recipes for you to choose from, including this Goats Cheese & Honey Croissants dish for a great sweet and savoury balance, as well as this moreish Savoury Croissant Bake.


A photo of brioche hot dog rolls sliced in half with chocolate spread and orange marmalade on them

Breakfast is more of an occasion in the run-up to Christmas and during the festive period. We found that one in ten will be tucking in to smoked salmon – if you’re one of them, why not give our Scrambled Egg & Smoked Salmon Croissants a go.

And for those of you looking for something sweeter for breakfast –  there’s 12% willing to go straight for chocolate on Christmas Day morning – if that’s the case in your household, our Chocolate Orange Breakfast Brioche is sure to hit the sweet spot!

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