make everyday magnifique logo

Jemma Loi

Jemma Loi

Hi, I’m Jemma! I love to create recipes that are both easy to recreate and perfect to share with family and loved ones. You can find my recipes over on jemmaloi.com.

I grew up in a household of foodies in Norfolk, where both my mother and grandmother had successful cafes and restaurants, so naturally the love of food was handed down.

Food was a bit of a love language in our house, always bringing the family together and always a thing to be enjoyed.

Whilst I love cooking, I absolutely adore baking. I find the aesthetic, the textures and the flavours so satisfying, and it gives me great pleasure to see my family enjoying the recipes I create.

Food brings people together on so many different levels, and for me, sharing good food is a form of expression.

Jemma Loi

I spend most days testing recipes and when my children walk through the door after school the first question is always ‘what did you make today’? I always value their feedback and quite often I get great ideas and inspiration from them too.

My Instagram Posts

Why are you excited to be a St Pierre ambassador?

We have always loved St Pierre products long before I worked with the brand, so it was only natural I would jump at the opportunity to work with a brand that is already a kitchen staple, and we know and LOVE!

No burger bun can compete, and no brioche can top them!

What's your favourite St Pierre product?

Without a doubt it would be the Brioche Loaf. I just love the versatility of it – from the perfect French Toast to the best bread and butter pudding, or even an epic grilled cheese sandwich or cheese roll up!

A St Pierre Sliced Brioche Loaf inside its packaging

Brioche Loaf

Find a local retailer

Use my current location