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National Brioche Day

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Classic Brioche Cheeseburgers

Celebrate National Brioche Day in true St Pierre style.

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What Is National Brioche Day?

Grilled Chicken Burgers BBQ Brioche

Created by St Pierre, National Brioche Day is the perfect time to celebrate the sweet, luxurious decadence that comes with brioche! It’s a day for indulgence, culinary creativity and bringing a little bit of Paris to the everyday with a true French bakery classic.

We may be a little biased, but we think that brioche deserved its own day of celebration. Versatile, rich, soft and sweet… it’s all the best things in life!

When Is National Brioche Day?

National Brioche Day is held on the 14th May every year, and is the perfect time of year for indulging in some classically French treats. Whether you use a St Pierre Brioche Bun for a gourmet burger, use a slice of St Pierre Brioche Loaf to add a Parisian twist to jam and toast, or try something a little avant garde with a St Pierre Brioche Waffle, National Brioche Day is all about treating yourself.

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What is brioche bread?

Brioche is an enriched French bread. It’s soft, a little sweet, and utterly indulgent. Brioche is used in sweet and savoury dishes alike, bringing a touch of Paris to even the most ordinary of meals. As showcased in our range of brioche products, there really is no end to the creativity and decadence the bread can bring to your table.

It’s because brioche is so versatile – just as at home in a breakfast or brunch dish as at lunch and dinner – that we brought National Brioche Day to the UK. A day for celebrating rich indulgence and Parisian flair… magnifique.

If you want to find out more, read our top 10 things you need to know about brioche article!

How do you pronounce brioche?

‘Brioche’ is a French word, pronounced bree-osh. If you’re going to order from a café in Paris, you might want to practise your pronunciation, but the beauty of the St Pierre range is that we bring a touch of Paris right to your home. So however you say ‘brioche’, add a touch of Parisian flair to your day with St Pierre.

For everything else you need to know about brioche and how to celebrate National Brioche Day, head to our blog.

French toast on a plate next to a loaf of Brioche Loaf on a table

What to do with brioche?

You can use brioche in place of normal bread in most recipes to make it a little richer, more indulgent – to add a touch of Paris to every meal.

Perfect for breakfast, lunch, brunch, dinner or dessert – we use brioche to make every meal a little bit magical. Add a touch of Paris to your bread and butter pudding, burger, sandwich or hot dog. While National Brioche Day is a dedicated day for indulgence, the soft buttery bread is perfect for dishes all year round. For some inspiration to get started, check out our brioche recipes.

Frequently Asked Questions

What is National Brioche Day?

National Brioche Day is a day dedicated to celebrating the delicate treat that is brioche! The enriched bread is just as magnifique in a savoury dish as it is in delectable sweets and desserts!

When is National Brioche Day?

National Brioche Day falls on 14th May every year. Add a touch of Parisian style to your breakfast (or brunch), as well as lunch and dinner. Make every moment a little sweeter with soft & golden brioche from St Pierre.

Who invented National Brioche Day?

National Brioche Day is brought to you by St Pierre, who specialise in crafting delicious baked breads and pastries inspired by the classic cafés of Paris. Browse our selection of brioche products for your own taste of France right in the comfort of your own home.

What do you eat on National Brioche Day?

All things brioche, of course! Brioche’s light sweetness and rich taste is ideally suited to every meal of the day – and even extra indulgent treats and decadent desserts – so you’ll never be short of ideas. For extra inspiration, visit our recipe selection.

National Brioche Day Recipes