National Brioche Day
Take your Valentine’s Day to the City of Lights with St Pierre.
View Valentine's Day recipes
Give your “maman” a taste of Paris for Mother’s Day with St Pierre.
View Mother's Day recipes
Add some French sweetness to your Easter celebrations with St Pierre.
View Easter recipes
Celebrate National Brioche Day in true St Pierre style.
View National Brioche Day recipes
Show your “papa” some love on Father’s Day with St Pierre.
View Father's Day recipes
Whatever the occasion, St Pierre has just the thing for you
Summer, sun and BBQs – made Magnifique with St Pierre.
View BBQ recipes
Celebrate spooky season the Parisian way with St Pierre.
View Halloween recipes
Bring the magic of fireworks to your table with St Pierre.
View Bonfire Night recipes
Add a Parisian touch to the festive season with St Pierre.
View Christmas recipes
What Is National Brioche Day?
Created by St Pierre, National Brioche Day is the perfect time to celebrate the sweet, luxurious decadence that comes with brioche! It’s a day for indulgence, culinary creativity and bringing a little bit of Paris to the everyday with a true French bakery classic.
We may be a little biased, but we think that brioche deserved its own day of celebration. Versatile, rich, soft and sweet… it’s all the best things in life!
When Is National Brioche Day?
National Brioche Day is held on the 14th May every year, and is the perfect time of year for indulging in some classically French treats. Whether you use a St Pierre Brioche Bun for a gourmet burger, use a slice of St Pierre Brioche Loaf to add a Parisian twist to jam and toast, or try something a little avant garde with a St Pierre Brioche Waffle, National Brioche Day is all about treating yourself.
What is brioche bread?
Brioche is an enriched French bread. It’s soft, a little sweet, and utterly indulgent. Brioche is used in sweet and savoury dishes alike, bringing a touch of Paris to even the most ordinary of meals. As showcased in our range of brioche products, there really is no end to the creativity and decadence the bread can bring to your table.
It’s because brioche is so versatile – just as at home in a breakfast or brunch dish as at lunch and dinner – that we brought National Brioche Day to the UK. A day for celebrating rich indulgence and Parisian flair… magnifique.
If you want to find out more, read our top 10 things you need to know about brioche article!
How do you pronounce brioche?
‘Brioche’ is a French word, pronounced bree-osh. If you’re going to order from a café in Paris, you might want to practise your pronunciation, but the beauty of the St Pierre range is that we bring a touch of Paris right to your home. So however you say ‘brioche’, add a touch of Parisian flair to your day with St Pierre.
For everything else you need to know about brioche and how to celebrate National Brioche Day, head to our blog.
What to do with brioche?
You can use brioche in place of normal bread in most recipes to make it a little richer, more indulgent – to add a touch of Paris to every meal.
Perfect for breakfast, lunch, brunch, dinner or dessert – we use brioche to make every meal a little bit magical. Add a touch of Paris to your bread and butter pudding, burger, sandwich or hot dog. While National Brioche Day is a dedicated day for indulgence, the soft buttery bread is perfect for dishes all year round. For some inspiration to get started, check out our brioche recipes.
Frenquently Asked Questions
What is National Brioche Day?
When is National Brioche Day?
Who invented National Brioche Day?
What do you eat on National Brioche Day?
All things brioche, of course! Brioche’s light sweetness and rich taste is ideally suited to every meal of the day – and even extra indulgent treats and decadent desserts – so you’ll never be short of ideas. For extra inspiration, visit our recipe selection.