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What is brioche? – 10 things you need to know about brioche

What is brioche? How do you even pronounce the word? St Pierre is here to answer all your burning brioche questions in honour of National Brioche Day!

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What is brioche? How do you even pronounce the word? And where does this special bread even come from?! So many questions about brioche have been left unanswered for too long… until now.

St Pierre is here to answer all of your burning brioche-related questions in honour of National Brioche Day (14th May)! Find out everything about brioche and how to best enjoy it – and become a true brioche expert!

Find out all the answers to every brioche question you can think of below.

  1. What is brioche?

Brioche is basically bread, but better! It’s a soft, lightly sweet, rich bread, that works in sweet and savoury dishes alike. The reason brioche is so light and tastes so rich is because it’s made with an enriched dough, with ingredients such as butter, eggs and milk, which gives it that soft texture and amazing taste.

  1. How do you pronounce “brioche”?
St Pierre Brioche Burger With Pickles

Brioche is a French word, and it’s pronounced “bri-yosh”. Around the world, there are many different ways that brioche is pronounced. For example, Americans tend to say “bree-aash” while people from Britain say “bree-osh”.

For a tongue twister, try saying “brioche au chocolat” three times fast! Alternatively, you can also just take a sweet break with some St Pierre Chocolate Chip Brioche Swirls.

  1. What should I make with brioche?

You can make anything you want with brioche – that’s the beauty of it! It works for all meal occasions – breakfast, lunch, dinner, snack time, desserts… you name it! It also works with both sweet and savoury dishes, so the possibilities are endless.

If you’re looking for some brioche meal inspiration, we have plenty of recipes for you to try out at home. Take a look on our Recipes page or why not take a look at some our favourite ones below…

Brioche French Toast

An overhead photo of a Brioche French Toast recipe on a plate with cutlery, napkin and syrup

French Toast is a classic for a reason. Take some slices of our St Pierre Brioche Loaf, soak them in a milk and egg mixture, fry them up in butter, and sprinkle with icing sugar, fresh fruit, syrup… or anything you like.

Find here the full Brioche french Toast recipe.

Loaded Brioche Burger

A close-up photo of a beef burger with chutney, pickles and cheese on top, served on a plate with onion rings

The light sweetness and soft texture of our St Pierre Brioche Burger Buns make your burgers go from okay to magnifique! Lightly toast the Burger Buns and load them up with all your favourite burger toppings.

A juicy beef patty or your veggie alternative of choice, onion rings, lettuce, if you love it, it belongs in a St Pierre burger bun.

Find here the full Loaded Brioche Burger recipe.

Brioche Nutella Rollups

Slices of brioche loaf rolled up and dusted in a cinnamon sugar on two plates with chopped strawberries

Nutella and brioche go together like Paris and romance! These sweet Brioche Nutella Roll-Ups make for a wonderfully sweet breakfast or dessert, and are sure to be a hit with the little ones. Try them as part of a brunch spread or as a sweet evening snack.

Find here the full Brioche Nutella Rollups recipe.

  1. Can I freeze brioche?
Yes, you can freeze our products! Just make sure you freeze them before the end of life date on your pack and that you use it right after you’ve defrosted it.
  1. Where can I buy brioche?

You can find St Pierre’s brioche and baked goods in various supermarkets and shops throughout the UK, as well as online. They include…

  1. Can I toast brioche?
Two St Pierre Brioche Rolls sliced in half, with one filled with strawberry jam

Most of the time, brioche doesn’t need to be toasted, it’s delicious as it is. However, you can lightly toast your St Pierre Brioche Burger Buns to warm them up before filling them, or toast a St Pierre brioche Roll before spreading it with jam.

Generally, you can lightly toast most St Pierre brioche – for 1-2 minutes on a low to medium heat. However, make sure you don’t toast it too long, as it will burn quicker than regular white bread, since there is a little more sugar in brioche.

For best results, we recommend heating up your St Pierre Brioche Burger Buns and Brioche Hot Dog Rolls in the oven, and if you have any products with chocolate chips in them, heat them in the oven so the chocolate doesn’t burn in the toaster.
  1. How do the French eat brioche?
A chocolate chip brioche roll being dunked into a big mug of hot chocolate and whipped cream

In France, brioche is mostly enjoyed for breakfast or as an afternoon snack. After school, French children often like to have a few squares of milk chocolate wrapped in a brioche roll with a glass of milk.

For breakfast, the French love a sweet moment to start the day, and will have brioche slices with jam or Nutella spread on them, served alongside a warm, milky coffee.

  1. How do you serve brioche?
St Pierre Table Spread

You can serve brioche any way that you like. Whether you have sweet tooth or prefer savoury foods, St Pierre brioche can do it all.

You can serve it up as part of a spread with dips and toppings, use it for burgers, hot dogs, grilled cheeses or plain. The world of brioche is your oyster!

For more inspiration, look at our recipe page.

  1. What makes brioche different to most breads?

Brioche is different to most breads because of the way it is made, and the ingredients used to bake it. Regular bread usually contains flour, yeast, water and salt. Brioche is made with those ingredients, but enriched with is , eggs, milk and butter or vegetable fat, giving it that soft texture, golden colour and rich taste. It’s bread made “magnifique”.

  1. Where does brioche bread come from?
Eiffel Tower by Night in Paris

Like most delicious bakery, brioche comes from France! It’s debated where exactly in France it originated, but it has a long tradition all over France.

It is thought that the first brioche bread recipe dates all the way back to the 800s, and has been passed down from generation to generation, with tweaks and improvements made along the way.

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